Interpretive floral design is not as mysterious as it may sound! Interpretive design is the process of symbolically representing a concept. It is a form of deductive reasoning, in which you take a large concept and break it down into its critical components. Interpretive design can be done with any artistic medium, but with flowers it is accomplished through intentionally harnessing the symbolic language of flowers, color psychology, and aesthetics.

In a creative project, this could mean representing a movie, book, or song in flowers. The movie is dark and moody? We use darker colored flowers with a heavier symbolic meaning. You want me to do flowers for your Taylor Swift inspired photo shoot? Great! Tell us the most important elements you want echoed in the flowers and we’ll do just that!

In your wedding or elopement, interpretive design looks like choosing flowers that symbolize your relationship, your family, your values, etc. It also looks like using colors to evoke certain feelings, incorporating special touches like a family locket or handkerchief tied around the stems, and designing with the appropriate aesthetic in mind. It looks like using anemones instead of lisianthus because anemones symbolize remembering loved ones that have passed away. It looks like having flowers that are more than just pretty flowers and visually manifest the things in life that are most important to you and your family.

Sound overwhelming? Don’t worry! This part is our job. While we will ask you what you would like interpreted into your flowers, our job as your florist is to honor your personal and wedding aesthetic while choosing the flowers and other elements that make your flowers more than flowers and bring that significance to life.